A modern go-to-market strategy is a living system that connects your product, your people and your positioning in real time.

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Snowflake's (SNOW) go-to-market strategy has driven up its dealmaking with enterprises as its cloud-based data platform ...

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see AI as the ...

Moelis & Company's Founder Ken Moelis sits down with CNBC's Sara Eisen at the FII conference in Riyadh to discuss outlooks on ...

IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.

MongoDB is a document-oriented database that accelerates applications’ development timeframe. Compared with traditional SQL databases, MongoDB allows developers to store data in a more flexible format ...

Gong will announce new product innovations at the Gong Celebrate conference, built to unify and orchestrate essential ...

LONDON & SAN JOSE, Calif.--(BUSINESS WIRE)--Calix, Inc. (NYSE: CALX) today announced the appointment of Amritesh (Amrit) Chaudhuri as executive vice president and chief marketing officer. With more ...

Enterprise SaaS leader to oversee global sales and go-to-market operations as Aspect drives expansion in workforce optimization and intelligence BOULDER, Colo.--(BUSINESS WIRE)--Aspect, a leader in ...