Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Marketing and analytics go together like peanut butter and jelly. After all, without being able to examine concrete data, it’s difficult — if not impossible — to make any legitimate progress with your ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the major benefits of web analytics tools for business growth. At ...

Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes. Ready or not, here it comes. On July 23, 2023, Google will officially retire ...

The integration of AI is reshaping the digital marketing environment, promising a transformative shift in how businesses engage with their audiences and deliver compelling messages. It’s all about ...

On Tuesday, at the 2016 SAS Global Forum, SAS announced Customer Intelligence 360, a product that it said will "fill the void" for analytics in digital marketing. Customer Intelligence 360 acts as a ...