For most of us, these illusions are harmless. But my new research, published in Perception, suggests people with visual snow ...

Discover why hills look steeper than they are and how eye height and gaze angle shape everyday visual perception. (CREDIT: Getty Images) People rarely notice how their eyes shape their sense of the ...

Visual perception is not a mere snapshot of the external world but a dynamic process in which current percepts are systematically influenced by past sensory experiences. This phenomenon, known as ...

The perception of reality through our vision is often misleading. We tend to believe that what we see is an accurate ...

A new UCLA study challenges long-standing research claims that people of East Asian and European origins perform differently on a well-known visual perception test. The rod-and-frame task asks viewers ...

Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

The study of visual illusions in animals provides a compelling window into both the evolutionary continuity and diversity of perceptual processes. Research indicates that many species, from domestic ...

Most intriguingly, psychologists in the 1960s had apparently discovered something remarkable about the illusion: only European and American urbanites fell for the trick. The illusion worked less well, ...

Witness an incredible optical illusion designed to blur the very perception of reality. This mind-bending trick will challenge what your eyes see and what your brain believes. A fascinating ...

Three decades of psychological research show that our visual and auditory senses work together. Famously, an experiment by Robert Sekuler (1997) found that the presence or absence of a clicking sound ...

New release continues Chinese start-up’s efforts to raise AI models’ efficiency, while driving down the costs of building and ...