It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate this ...

The electric air taxi company just acquired critical Los Angeles infrastructure that competitors can't replicate.

Offer your people more than just flexibility. by Mark Mortensen and Amy C. Edmondson The Great Resignation and a highly competitive labor market have made attracting and retaining talent a major ...

Director of Sales and Strategic Partnerships at ReadyCloud, the Shipping, Returns, Growth Marketing and CRM Suite built for e-commerce. Repping software as a service (SaaS) as an SDR isn’t a walk in ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

IOT's recent product launches, including Asset Tag, Connected Workflows, and Connected Training, have significantly improved its value proposition and competitive advantage. The adoption of these new ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

ServiceNow is a consolidator of point solutions, offering a platform that integrates with existing IT architecture and applications. The company's value proposition for Fortune 500 companies lies in ...