What is user experience (UX) and what does it mean? On paper, it is how a user feels when they are interacting with a product such as a piece of software, an application or a website. However, its ...

As customer experience takes center stage, User Interface (UI) and User Experience (UX) design have become crucial elements in crafting engaging digital customers. Understanding the distinct roles and ...

A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall ...

User experience is not the same as customer experience. While most designers directly influence the UX, they also need to understand the larger context of the CX. The customer experience represents ...

Many data-driven startups have uncovered that having one single user onboarding experience can ultimately make or break them. This is what I call the single onboarding misconception. Take Twitter as a ...

In today's world, where websites serve as the new storefronts, understanding the art and science of web design has never been more important. Web design is more than just colors and fonts. It's about ...

In Samsung’s Q3 2025 earnings call (via Android Authority ), Araujo claimed that the Samsung Galaxy S26 series will “revolutionize the user experience with user-centric, next-gen AI, a ...

There’s a lot of confusion around what E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) actually is – and what it isn’t. While often cited in SEO conversations, E-E-A-T is not a ...