Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce ...

Link shortening has been a necessary tool as the internet has expanded over the years, but Google is looking to kill off its version of shortened links. Adding another body to the Google Graveyard, ...

Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. In the ...

Google's John Mueller reminded us about when case sensitivity matters for Google Search and SEO when it comes to your URLs.

Summary: Google is changing the URL for Google Search, and will begin redirecting all users worldwide to a single, unified domain. Google assures users this won’t change the way that Search works and ...

Google is deploying its own link shorteners, search.app and share.google, for content shared from Discover. The new short links obscure source websites but retain the ability to generate rich previews ...

Link Rot: URL shortening is a technique designed to turn long web addresses into shorter, more manageable links. This process can make life easier for web visitors, but it can also introduce a new ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...