Its methods can be qualitative, focusing on understanding the motives behind consumer choices, or quantitative, which looks at hard data and statistics to inform business decisions. Primary research ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’ve been working in market research for my entire career spanning a 30-year period, ...

Teaching research methods to adult learners requires a shift in mindset: from covering content to building capacity.