Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

While Catharine Krebs was working in a human-genetics laboratory during her PhD at the University of California, Los Angeles, there was a line that she got used to seeing at the end of papers: “These ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Move fast without losing rigor: Synthetic research and digital twins can deliver early consumer insights in hours instead of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’ve been working in market research for my entire career spanning a 30-year period, ...