Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s a question that many CEOs are contemplating these days as leadership teams and boards ...

Transportation Secretary Sean Duffy explains "data-driven" decision to cut flight capacity at 40 airports by 10% to reduce ...

FutureHouse, an Eric Schmidt-backed nonprofit that aims to build an “AI scientist” within the next decade, has released a new tool that it claims can help support “data-driven discovery” in biology.

Every decade in business brings a new buzzword. The 1980s had “re-engineering.” The 1990s, “synergy.” The 2000s, “disruption.” The 2010s gave us “digital transformation.” Today the phrase still ...

WASHINGTON — The Army is undergoing a significant transformation, shifting its focus to a data-centric approach to ensure warfighting superiority in future conflicts, said Lt. Gen. Jeth Rey, deputy ...