In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Data analytics is defined as the capability ...

Businesses rely on analytics to help collect, store, and understand their data. This is essential in today’s technological age because it informs businesses about how to improve operations and boost ...

The role of mapping and analytics for business expansion: one clinic scaled into a national brand with a location ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Is artificial intelligence leading to the decline or the rebirth of business intelligence? Front-end business intelligence and data analytics tools ruled the markets for years. Now, AI is changing all ...

With the rise in popularity of people pursuing MBAs in recent years, there’s been a spike in the reliance on analytics in business decisions. If you don’t have data to back up your position, you come ...

A key question in the study of business analytics is, “What do the numbers say?” By providing the tools and skills needed for data-driven decision making, this dynamic program has application to ...

The Tippie College of Business has unveiled a new ranking of academic business analytics departments based on publications in ...