The chastening effect of the recession has many financial services firms taking a cautious view of future CRM investments. One reason is that these firms are husbanding their resources. Another is a ...

Skincare and cosmetics brand SK-II has appointed Huge, IPG's experience design and digital agency, to develop, launch and manage its new global CRM program following a competitive pitch. As agency of ...

Information technology is a costly enabler of customer relationship management. But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the ...

Microsoft has sold its customer relationship management applications to 1,000 businesses, which it considers a "milestone" for the 1.0 version it introduced in January. The company discussed its ...

WALLED LAKE, Mich.--(BUSINESS WIRE)--Imagine what it would be like to go through a name change 50 years after a company was founded. Interestingly enough, the potential brand upheaval for Kirk King is ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

You’d be hard-pressed to find an industry vertical hit harder by the COVID-19 pandemic than travel/hospitality. And now that the worst of the crisis seems to be behind us, it’s the industry benefiting ...

One of the biggest hurdles to consumers joining and participating in retail loyalty programs is that their wallet is filled with cards and keychain is already jammed with tags. However, several new ...