Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

I’m standing over a table, looking at a 3D architectural model of a room. Then I hit a button, and suddenly I’m inside the model itself. I can walk around, get a feel for the space, see how the ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Visitors to the War Up Close virtual reality exhibit at the Johns Hopkins-MICA Film Centre on March 4 got an immersive look at the effects of the war in Ukraine, viewing real-world scenes of the ...

When Albert Ramon, chief meteorologist for CBS 2 Chicago, delivers his on-air forecast Tuesday afternoon, things may look a little surreal. Incorporating new augmented reality/virtual reality ...

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...

Police departments across the U.S. and Canada are adopting virtual reality training to better prepare officers for ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

While most of us know the View-Master as the stereoscopic photo viewing toy that uses small, colored film to bring 3D images to life, tomorrow’s generation will know it better as a virtual reality ...