Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

When you think about what qualifies as "success" for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Business metrics like sales, customer retention and turnover provide valuable insights into the state of a company. While tracking metrics is very important for businesses, it's equally important that ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Customer relationship management (CRM) software is an ...

From step counts to sleep scores, the pursuit of self-optimisation can backfire, leading some to lose joy in the very activities they track.

From smart wearables like the Apple Watch or Garmin trackers to the celebrity-sported Oura ring and trendy WHOOP strap, health tech has come a long way from just tracking your steps. "There's lots of ...