Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25). In a session focused on updates to ...

Apple’s plans to improve App Store discoverability using AI tagging techniques have been implemented in the developer beta build of iOS 26. However, the tags do not appear on the public App Store yet, ...

Apple appears to be testing a new tag feature on the App Store to narrow down search results in popular app categories, making it easier for users to find specific types of apps. Recently, some users ...