The virus that must-not-be-named has officially become a full-blown nightmare. As the virus continues to spread, businesses continue to suffer. Business-to-Business or B2B companies are no exception; ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Spoiler alert—B2B marketing is incredibly inefficient. I figured it’s best to get that out ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...