Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

Sales and marketing are terms often used interchangeably, but they have key differences in their crucial roles. Together, they push the business growth through sales as well as marketing efforts.

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Opinions expressed by Entrepreneur contributors are their own. A strong product marketing strategy is mandatory if you strive to get your product seen by the market and your end consumers. It involves ...

Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. The post You’re paying your sales and marketing teams to sabotage ...

Small businesses often organize their sales and marketing operations differently than larger businesses, putting more of an emphasis on sales until they have sufficient capital and staff to elevate ...

The West Midlands Leadership Awards 2026 is seeking nominations for outstanding leaders in sales and marketing who are ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

Opinions expressed by Entrepreneur contributors are their own. Let’s get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads ...

Marketing costs money. It is possible for businesses to utilize more inexpensive, and occasionally free, marketing techniques, but the vast majority of businesses must allocate a portion of their ...

Lošinj Hotels & Villas, a leading collection of luxury hotels and villas on Croatia’s Island of Vitality, is pleased to ...

Kinetic Development Group (KDG) has appointed Chris Bardugone as its new director of sales and marketing. Bardugone will ...