German multinational software giant SAP, best known for its enterprise resource planning suite, will integrate Adobe Marketing Cloud software as part of a new global reseller arrangement announced ...

SAP has turned to long-time partner Adobe in a bid to keep pace with Oracle and Salesforce.com in the red-hot marketing software market. The companies announced a global agreement Tuesday under which ...

How do three of the world's most recognized brands approach digital and social media? Blair Christie, CMO of Cisco; Jonathan Becher, CMO of SAP; and Ann Lewnes, SVP of Global Marketing for Adobe weigh ...

At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort was to make it easier ...

FRANKFURT, Sept 24 (Reuters) - Business software companies SAP, Microsoft and Adobe said on Monday they were forming a data alliance that will make it easier for clients running their applications to ...