Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

The new hub centralizes many of Roblox’s tools to make them easier to find and use. It seems like a boon for Roblox developers, but Roblox itself is incentivized to keep its developers happy. The new ...

Roblox Corporation has announced a suite of new tools designed to help creators "bring to life compelling content, scale their audience, increase their earning potential, and build successful ...