Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Roblox has hired Xbox’s Jerret West as CMO and head of market expansion. West will report to Roblox CEO David Baszucki and oversee the platform’s marketing, creative, international and growth ...

Another key Microsoft Gaming executive is departing later in June. Another key Microsoft Gaming executive is departing later in June. is a senior editor and author of Notepad, who has been covering ...

Xbox chief marketing officer Jerret West is leaving the company on June 30 to join Roblox as its new CMO and head of market expansion. This is according to an internal memo from Microsoft Gaming CEO ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

Givenchy Beauty has unveiled a makeover to its Givenchy Beauty House experience on Roblox in celebration of Pride Month in June, according to details shared with sister publication Marketing Dive. The ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

Fenty Beauty’s new Roblox activation will feature interactive scavenger hunts, mazes and other opportunities to learn about the inspirations for, and ingredients from, some of the company’s products.

How else are you gonna teach Gens Z and Alpha to wax on and off? By Tony Maglio The Karate Kid came out in 1984; sequels followed in 1986, ’89 and 1994. If you saw any of those films in theaters, ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...