Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

Joshua is a writer at Game Rant with almost a decade of professional experience. He has worked for many reputable publications and holds a BS in Econimics. A dedicated fan created a real-life Robux ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

A dedicated fan created a real-life Robux coin, impressing many with its accuracy and appearance. Roblox offers a wide range ...

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its ...