H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 day ago By Tim Nudd - 2 days ago By Ad Age and Creativity Staff - 6 days 22 hours ago By Adrianne Pasquarelli - 1 week ...

Having a game filled with millions of players, which is only growing in popularity, makes for some very similar looking Avatars running around. Fortunately enough, not only is there a store filled ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and Roblox team ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox is popular for the variety of games it has to offer. Every game on the platform is made by its users. In addition to games, players can also create outfits on Roblox and showcase their ...

April 10 (Reuters) - Roblox (RBLX.N), opens new tab has hired PubMatic (PUBM.O), opens new tab to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, ...

Roblox Catwalk Show, created by MetaMake, allows players to showcase their style and creativity in the ultimate fashion contest. Players design their ideal costumes from various pieces of clothing.

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Roblox has proved to be an important stomping ground for brands looking to dip their toes into the metaverse. Now ...