Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Roblox (NYSE:RBLX) is opening up its video ads offering to all advertisers following testing over the past six months, as the video game platform looks for more ways to monetize its free to play games ...

Roblox Corporation RBLX is broadening the monetization model as it looks beyond the virtual currency system. In the second quarter of 2025, the company advanced two initiatives aimed at creating new ...

Matthew is the Apps and Games Editor at Android Police. He's been gaming since his first taste of a TI-99 at four years old. Matthew has been an Android user since the HTC Hero and has covered ...

Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...