Mattel has launched its first standalone Barbie game in Roblox called DreamHouse Tycoon. Players can construct their own Dreamhouse, or Mojo Dojo Casa House, beginning on October 6. They’ll be able to ...

Roblox Corporation announced they have partnered with Mattel to bring the worlds of Barbie and Polly Pocket to their game. For the next month, players will be able to add both franchises in Livetopia, ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to ...

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

The news drove Roblox stock higher. Under the deal, Roblox will offer a new slate of games and experiences based on Mattel's brands, including Barbie, Hot Wheels and Masters of the Universe. Please ...

Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months. The franchises have already appeared in games such as Sims 4 and Animal ...

Mattel, Inc. and Roblox Corporation recently announced an expanded collaboration to launch new Roblox titles inspired by major Mattel brands, including the upcoming Monster High experience on October ...