Metaverse developer Gamefam announced today that it is partnering with Mattel to bring Barbie to Roblox. More specifically, it’s developing a Roblox experience called Barbie Dreamhouse Tycoon, in ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Mattel has launched its first standalone Barbie game in Roblox called DreamHouse Tycoon. Players can construct their own Dreamhouse, or Mojo Dojo Casa House, beginning on October 6. They’ll be able to ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

The news drove Roblox stock higher. Under the deal, Roblox will offer a new slate of games and experiences based on Mattel's brands, including Barbie, Hot Wheels and Masters of the Universe. Please ...

Mattel, Inc. and Roblox Corporation recently announced an expanded collaboration to launch new Roblox titles inspired by major Mattel brands, including the upcoming Monster High experience on October ...

Mattel and Gamefam have announced the upcoming release of Barbie DreamHouse Tycoon, the first official Barbie game to be released on Roblox. The release follows a successful beta launch of the title, ...

The first-ever official Barbie Roblox game – Barbie DreamHouse Tycoon – launches on 6th October, inviting players to enter the world of Barbie and build their very own DreamHouse. Mattel and Gamefam, ...

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to ...

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...