Shares of Roblox (NYSE:RBLX) have been a major mover of late. The stock surged higher over news that the firm was getting into online advertising. The big news came just over a week after Roblox ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Every time Lara publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Roblox is introducing two new AI technologies to reduce the time it takes to create avatars and 3D models, the company announced on Monday. The technologies, which were built on Roblox artificial ...

As the company presented its vision for AI-assisted content creation, Roblox has launched two new generative AI tools that will let millions of player-creators develop usable game code and in-game 2D ...

Roblox CEO David Baszucki has set a goal for the platform to capture 10% of the global gaming content market. In the past 12 months, creators earned over $1bn via the Developer Exchange Program, with ...