This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

This is the first article of our three-part series on the state and development of predictive analytics in the legal market. Our second article will look at why predictive analytics' growing accuracy ...

AIOps isn’t just a buzzword — it helps teams predict issues before they happen and fix them automatically with smart, ...

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...

Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...