Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

AI-powered search engines such as ChatGPT, Perplexity, and, in particular, Google AI Mode, which has recently been launched ...

CHICAGO, IL - October 30, 2025 - - As artificial intelligence–powered search systems increasingly shape how businesses are ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

Researchers from Princeton University, Georgia Tech, Allen Institute for AI and IIT Delhi tested 9 ways to optimize for AI Search Engines Researchers successfully improved visibility of low ranked ...

Businesses looking to draw Google Gemini’s attention to their content now have access to a dedicated Generative Engine Optimization ...

This week, the ClickZ Media team was on the ground at SXSW London, where search took center stage—not as a channel, but as a mirror of shifting behavior. Google’s Vanessa Kingori framed search as a ...