PARK CITY, Utah, November 13, 2025--iFIT, a global leader in connected fitness, today announced the launch of the NordicTrack Ultra Reformer Series — introducing the world’s first connected Pilates ...

Can NordicTrack, almost 50 years old, reintroduce itself as a cutting-edge tech brand? Parent iFit believes it can, recently hiring Mark Phillips as chief marketing officer to oversee the launch of ...

Explore NordicTrack's range of treadmills and new Pilates reformer machine to help you achieve your fitness goals.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. NordicTrack is raising the bar in the home fitness ...

Ergatta's virtual racing experience, Races, first released on iFIT's NordicTrack and ProForm treadmills, now extends to bike and rower, bringing Ergatta to iFIT's top three cardio modalities. In ...

A popular rowing machine is being recalled after reports of overheating and fires. iFIT issued the recall for about 44,800 NordicTrack RW900 rowing machines, the Consumer Product Safety Commission ...

LOGAN, Utah, July 30, 2025 /PRNewswire/ -- iFIT Inc., a leading intelligent, personalized fitness platform, has expanded its partnership with Ergatta, the leaders in gaming content for cardio ...

I never used to think of myself as a treadmill person. I live in Colorado, after all; people move here for the abundant hikes, trail running, and outdoor activities—not to mention the roughly 300 days ...