This paper discusses the interpretative benefits that arise from merging the Dirichlet- multinomial (DM) model as a loyalty variable in the multinomial logit (MNL) model of brand choice. The estimated ...

Abstract International relations scholars are often interested in nominal dependent variables, and commonly analyze such variables with multinomial logit (MNL) models that treat status quo outcomes (e ...

By: Andre B. Araujo, Amy B. O'Donnell, Donald J. Brambilla, William Simpson, Christopher Longcope, Alvin M. Matsumoto and John B. McKinlay ...