A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

Some marketers believe the purpose of marketing expense-to-sales ratios is to align marketing spend with industry norms. The belief may stem from the fact that marketing spend as a percentage of sales ...

Artificial intelligence AI research of robot and cyborg development for future of people living. Digital data mining and machine learning technology design for computer brain communication. The ...

As a business, there's a good reason you analyze your competitors' performance. It helps you define what goals you want to reach and, ultimately, achieve them. That's where benchmark marketing comes ...

LONDON--(BUSINESS WIRE)--The Marketing Services Industry market size is expected to grow over USD 200 billion at a Compound Annual Growth Rate (CAGR) of 6.0% during the forecast period of 2019-2024.

The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

An essential part of a real estate agent’s responsibilities includes being able to clearly communicate a pricing strategy for any property and identify current market trends. Comparative market ...

There are a variety of pre-trade and derivatives trading tools that help examine market sentiment and formulate options strategies. This analysis explores such tools using the September 2024 Hong Kong ...