We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Luvs Platinum Protection is the win-win parents have been searching for: a diaper that keeps babies dry for up to 12 hours at an amazing value—proving there is More to Luvs! CINCINNATI--(BUSINESS WIRE ...

The video: In the first half of a new commercial from Luvs Diapers, a frazzled first-time mom sits alone in a restaurant, struggling to breastfeed her son under a blanket so as not to offend her ...

It is often said that imitation is the highest form of flattery, but surely there’s a limit. We believe that limit comes in the form of cartoon babies participating in public poop-off competitions.

It is often said that imitation is the highest form of flattery, but surely there’s a limit. We believe that limit comes in the form of cartoon babies participating in public poop-off competitions.

Help! Some Beatles fans are feeling down about the latest use of a Fab Four song in a commercial — the 1967 peace anthem "All You Need Is Love" highlights a new disposable diaper campaign. "I just ...

Beatles fans arefuming about the latest use of a Fab Four song, All You Need is Love, in a diaper commercial. In a campaign launched this month, Procter & Gamble featured a commercial withthe song to ...