Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

We all love a freebie, but it turns out perks and discounts come at a cost. An expert explains the sinister new downside of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Loyalty programs are always evolving based on new technology, current social trends and even ...

Wyndham Hotels & Resorts has launched a $95-a-year travel subscription that adds a paid tier to its loyalty program.

There’s a legal saying that “bad facts make bad law.” Right now, crypto needs better facts. If crypto wants to resonate with policymakers, we should deemphasize the facts and narratives that threaten ...

Ad hoc Research, has released the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Loyalty programs have been helping organizations retain customers, encourage repeat ...

CVS Pharmacy has evolved its loyalty program into two simplified membership tiers: the free loyalty tier will remain branded as ExtraCare, while the paid membership — previously called CarePass — has ...

CVS Pharmacy has revamped its multiple loyalty programs into two membership tiers — ExtraCare and ExtraCare Plus. The program has been simplified to make it easier for members to save on their ...