This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

A website is important for any small business, so you probably already have one. However, a website must rank high in search engine results to get high traffic, so optimizing it should be one of your ...

An important step in managing and promoting a YouTube channel is to add the right channel keywords. Keywords can indeed help users to discover your YouTube channel when they perform searches on Google ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

My rule of thumb as to keyword research tools is: the more the better. Various tools have different algorithms and metrics to compare and when united, you may end up with many more keyword ideas and ...

To add keywords to your channel, go to YouTube Studio and click on settings. Click on the channel and you’ll see a keyword section here. You can add up to 500 characters here for your YouTube channel ...

Whether you're writing your first resume or updating an existing one, stop and think about which keywords you need to add. You could be the most qualified person for the position, but yours will be ...