Instagram confirmed it is testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Some users have been forced to take ‘ad breaks’ in between posts. Some users have been forced to take ‘ad breaks’ in between posts. is a news writer who covers the streaming wars, consumer tech, ...

Meta is introducing two new tools on Instagram designed to open up additional avenues for advertising as the company grapples with weak advertising demand. The social network announced that it’s ...

Instagram is currently testing an “Ad Breaks” feature that interrupts the scrolling experience by forcing users to watch adverts for three to five seconds before being able to return to their feed.

If you've been scrolling Instagram lately and found yourself faced with an ad you can't skip over, you aren't going crazy: Instagram appears to have been testing the new ads over the last few days to ...