When I grew up in Sri Lanka, I often dreamt of how it would feel to invent or find something new. This ambition took me into science, and although the 13 years of education I enjoyed at a school in ...

With the influx of publications brought on by the pandemic, it’s become more challenging than ever for researchers to attract attention to their work. Understanding which elements of a title will ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...