Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal ...

Alex Valdes from Bellevue, Washington has been pumping content into the Internet river for quite a while, including stints at MSNBC.com, MSN, Bing, MoneyTalksNews, Tipico and more. He admits to being ...

Instagram is testing a new feature that would make it impossible for users to skip an ad. And it may just be the way some Instagram-obsessed users solve their addiction. Instagram confirmed to ...

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo ...

There are currently six types of ads that companies can buy on Instagram, according to Meta. They can buy ads that look like photo posts, ads that look like video posts, ads that look like slideshows, ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...