One of the key questions in social media marketing (and content marketing overall) is how to figure out which content is worth promoting. Will a blog post go viral? Is a tweet more or less likely to ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google's tracking behemoth. Ex-Googler On 4 Ways Designers Can Help The Working World ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...

Raw data is unstructured and unformatted data an organization gathers from various sources: databases, files, social media, web pages, images, etc. Because raw data is not filtered or processed, it ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights. Google released a new guide on integrating Search Console and GA4. Combined data ...