After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Take advantage of MethodTimer.Fody to measure the execution speed of your APIs and keep your ASP.NET Core applications running smoothly. In today’s fast-paced digital landscape, let’s not kid ...

If boards of directors and leaders truly want to “measure what matters,” how about expanding the definition of KPIs?

We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema deployment ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS. Success in PPC has historically been measured ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Do you know your loyalty program's effective discount rate? Measuring the health of your loyalty program requires more than just evaluating database size or member spend. The true value of a loyalty ...

SEO is integral to digital marketing strategy. For any business, whether a local brick-and-mortar shop or a national B2B tech company, organic search ranking is essential to obtaining awareness and ...

DALLAS—A new digital white paper created by FirstWatch, in partnership with the National EMS Quality Alliance, shows how you can use performance measures to “take the pulse” of your EMS system. “This ...