Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

When you get a spontaneous call from the president of Nintendo of America, you don’t ask too many questions. You just take the call.Chris Maple was being asked to make a new logo for Pokemon, which at ...

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

SALT LAKE CITY — The new Utah Jazz look pays homage to the iconic 90s mountain logo and colors. FOX 13 News sat down with the man behind that iconic look to learn about his process as he created what ...