On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition ...

When deciding which information to display in the snippet of a search result, Google will first turn to the content within the page itself and extract the most relevant information. In the event that ...

In this video, our third on getting more out of Objective Development’s excellent LaunchBar utility, we show you how to take advantage of LaunchBar’s new snippets feature to paste frequently used bits ...

You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs. Well, if search robots don’t pay much attention to ...