If you’re like many entrepreneurs, you likely struggle to get enough return from your ad spend. The tricky part is that ads can get expensive very quickly, and there’s an endless amount of ideas and ...

As Generation-Z continues to dominate the digital landscape and wield significant economic influence, agencies face the challenge of creating digital display ads that truly resonate with this elusive ...

Regina Ye says she and Topsort co-founder Francisco Larrain have learned a lot in the two years since their auction-powered advertising startup launched. The company raised $8 million in seed funding ...

As Dan Wieden, co-founder of ad agency Wieden+Kennedy, said in a blog post, “It’s been the same since people gathered around the campfire to hear a story. Are you a good storyteller or a bad ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...