Opinions expressed by Entrepreneur contributors are their own. How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) ...

Competitive research is a crucial part of any good marketing and business plan. Many companies lose business to competitors they have never even heard of simply because they've never taken the time to ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Market research is a powerful tool for unlocking answers to ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

In my 30 years of experience from startups to large companies, I have found that thorough market research is essential to the success of new products or services. In an entrepreneurial environment, it ...

Marketing shouldn’t mean throwing the kitchen sink against the wall to see what sticks. An effective marketing strategy is based on intensive research into your audience and existing marketing efforts ...

Conducting market research at each stage of your product lifecycle is a critical component to a successful product launch and sustained growth in an increasingly competitive market. While traditional ...

Nick Chasinov is the founder and CEO of Teknicks, a research-based internet marketing agency certified by Google in Analytics, Tag Manager, and a Google Premier AdWords partner. Market research and ...

The are a number of key benefits to conducting marketing research. These benefits are largely centered around the information companies can obtain from phone and mail surveys, or focus group ...