Search Engine Land

Google Tag Manager adds event parameters to Ads and Floodlight tags

Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field ...
Search Engine Land

Google rolls out simplified Enhanced Conversions setup in Tag Manager

Google updated its Google Tag Manager (GTM) conversion tag, changing how to configure user-provided data for Enhanced Conversions directly in the tag. Google launched a change to offer all advertisers ...