Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

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By tracking mobile app data, teams can spot friction and map user journeys—and use those insights to improve CX, minimize ...

Mobile app analytics is becoming a big business, thanks to the desire from developers for as much data as possible about how their apps are performing against the market. Flurry is one of the ...

TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of App Analytics, now available in beta. Designed specifically for ...