Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

After Google officially broke ground on a $4 billion data center in West Memphis earlier this month, we are learning more investments are being made by the tech giant in the Natural State. The state ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Overview: The best tools for real-time data science analytics in 2025 enable instant insights from streaming data.Apache ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

The data-driven world is transforming how organisations plan and execute their strategies. Numbers now influence everything, from sales to audience targeting, and the volume of data keeps growing as ...

Google-parent Alphabet GOOGL-Q +6.61% beat Wall Street estimates for third-quarter revenue on Wednesday, as both its core ...

InterSystems, a creative data technology provider managing over one billion health records worldwide, today announced a new partnership that integrates ...