Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

By tracking mobile app data, teams can spot friction and map user journeys—and use those insights to improve CX, minimize ...

Google has agreed to settle a lawsuit claiming the search engine giant secretly tracked millions of users’ internet use, despite believing they were browsing in incognito mode. The lawsuit, which had ...

Google has agreed to settle a massive $5 billion lawsuit that accused the embattled tech giant of improperly tracking the personal data of millions of people who used its Chrome browser’s incognito ...