Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and ...

Google Ads has made two updates around advertiser verification recently. One, in some countries Google will no longer require certification for some advertisers. Second, Google has updated and ...

Google Ads has rolled out strict new requirements to access its professional certifications on Skillshop. Before undertaking any of its new exams, marketers will now be required to: New tougher rules.

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

With a sweeping ad policy update set to take effect April 14, Google is forcing gaming developers in the sweepstakes industry to comply with new policies in a legal gray market. Apps must meet ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...