A parent’s first glance at kids playing Roblox can be bewildering. They steer their little avatars at a frantic clip while tapping out bursts of competitive poppycock to one another via chat. The ...

Avatar faces will be able to move more naturally than ever before. Roblox users will soon be able to give their avatars facial expressions that mimic the player’s own, the platform announced today.

One of the biggest new platforms for marketing became very clear during the pandemic: metaverse marketing. For those not familiar with the actual term, metaverse is defined as an immersive, digital ...

At its annual developer’s conference, Roblox detailed its near-future plans to expand beyond its identity as a game platform for kids. The company is already pushing into new demographics — Roblox ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

The Roblox team discusses how the additions point to where Roblox is starting to flex across platforms, into VR, and eventually maybe AR too. I started with CNET reviewing laptops in 2009. Now I ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland is ...