Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

Marketing is a culmination of effective messaging, well-planned financing and budgeting, targeted selling, and strategic distribution. A marketing team is often made up of a variety of professionals ...

Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Technology is transforming the role of marketing like never before. From the rise of the multi-screen population and expectations around multichannel to the growth in smart homes and the shift towards ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

What’s needed now are marketers who can connect intelligence across people, tools and data, translating complexity into ...

Becoming the lead marketer at a start-up brings with it an immediacy of large responsibility – more so than the daily grind of many corporate brands. But this also comes at the cost of handling a ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its purpose.

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Most organizations are neglecting at least one of the ...