What’s needed now are marketers who can connect intelligence across people, tools and data, translating complexity into ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its purpose.

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

Marketing is a culmination of effective messaging, well-planned financing and budgeting, targeted selling, and strategic distribution. A marketing team is often made up of a variety of professionals ...

Marketing is one of the most connected job functions on LinkedIn, coming in at number four. The top most connected job function is HR, followed by product management and business development. Coming ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Most organizations are neglecting at least one of the ...